11 Mar The 3D Visualizer – Creating CGI Renders
‘3D Visualizer’ is a relatively new term. Historically architects, interior designers and property developers would rely on artists and technical drawings to get their ideas and designs across to their clients and customers. With the advancement of computers and 3D software becoming more effective and increasingly available, The 3D visualizer was born and quickly starting making positive in-roads into the property and design industries.
Mighty Visage Studios
Mighty Visage Studios was formed from two parent companies only a few years ago. Mighty Emu was started early this millennium and Visage Studios shortly afterwards. Following successful negotiations, Mighty Visage Studios was created to service all of the clients from both companies. An inspired move that has seen us row and expand steadily since.
Our team of 3D Artists
We are fortunate to have a fantastic team of professional and talented 3D visualizers who work closely with our clients to ensure we are creating exactly what is needed and wanted. All of our 3D artists are well aware of how different styles of images are used for different purposes. A planning application visual, for example, wouldn’t be as glossy and polished as a marketing image. Every 3D visualization, design and property is unique, we approach every project with that in mind and find out what the desired look and feel is before starting.
The 3D Visualizer’s Job
To get started on a project our clients will send over plans, elevations and a schedule of materials. Along with these might also come, mood boards, sketches and sample images for reference. Here is an example of something we might receive.
The 3D visualizer will use these details to create 3D models of all the separate elements which will be in the scene. This includes the space (walls, windows, floor and ceiling), all the furniture, fixtures and equipment (FF&E) and any other items. These are then positioned in the scene and covered in a white material. Cameras are set up and ‘greys’ are sent to our client for comments.
Once the client has chosen their preferred views the 3D visualizer will add the textures and lighting to start making the image look realistic. Again this is presented to our client to make any necessary design changes. We call these ‘markups’ but they have many other names, ‘redlines’ ‘comments’ feedback’.
With the changes made, the 3D visualizer sends through the final issue. It has been a long journey and many hours have been spent modelling, lighting, texturing and emailing back and forth. This is now the image the customer can use for marketing, design or presentation to their clients.
Over the years our 3D artists have produced thousands upon thousands of 3D images, all of which are unique. Below you will find a few examples of these 3D renders that we think communicate what the architect or designer was going for. More example of work we have done over the years can be found on our online portfolio.
Selling your Ideas
The 3D visualizer produce these images to help successfully sell something. Whether it is an idea, concept or physical building, 3D images go a long way to getting support, and that all important sign-off, from your clients or investors. Bringing a project into full colour 3D glory from 2D plans and elevations is so satisfying and rewarding. If you can imagine it, we can visualise it.
The Visualization Services We Offer
We offer a wide range of 3D visualization services. Residential and commercial visuals for planning and marketing, 360 degree interactive tours, animations and walkthroughs of properties and spaces and full-blown virtual reality for the fully immersive experience.
Customer satisfaction is paramount to us here at Mighty Visage Studios, and we will do whatever we can to make sure you, and your clients, are 100 percent happy with any project we work on. We know how important it is to keep your clients happy, and we feel the same.
Whether you are a seasoned pro, or just looking at having your first 3D visualisation realised, we are here to help guide you where necessary, and follow your lead when required.
Get In Touch
For a no obligation custom quote, or just to discuss details, get in touch.
Don’t hesitate to contact us by phone on 0203 150 1755, drop us an email firstname.lastname@example.org, or click the contact tab at the top of the page. We look forward to seeing your next project, and hopefully, working with you in the future.