What is Architectural Visualization? - Mighty Visage Studios - Archviz
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What is Architectural Visualization?

Architectural Visualization (archviz) is the process of turning an architect’s design, or vision, into an image (visual) that us mere mortals can see and appreciate. Often from nothing more than plans, elevations or sketches, it is the 3D visualiser‘s job to realise that project in an accurate and aesthetic way.

What Is Architectural Visualization - Exterior CGI - Edinburgh Marina
Exterior CGI – Edinburgh Marina

The Purpose

The purpose of architectural visualization varies from project to project.

An architect may be applying for planning permission and wants to impress councillors or planning agents.

It could be for a presentation to their clients. Strong visual representations of their ideas are a great way to get clients on-side.

Marketing archviz is particularly popular among property developers. Showing what will be for sale in the future accurately, allows the sales and marketing team to sell off-plan and generate income from as early as possible.

Design purposes. To make sure the projects looks as good as previously imagined, or to see engineering problems. Architectural visualization turns 2D plans into real life to allow the designer to make changes without costly consequences later.

Cityscape 3D Visualisation - Archviz - Mighty Visage Studios
Cityscape 3D Visualisation – Archviz – Mighty Visage Studios

Different Forms

Architectural Visualization can come in a number of different forms.

3D Images – Stills of both interior and exterior architectural projects. Our team of 3D visualisers work closely with our clients to ensure we create the photorealistic renders accurately and that they fit the requirements.

3D Exterior Architectural Rendering Services - Unique Architectural Designs
3D Exterior Architectural Rendering Services – Unique Architectural Designs

Animations – 3D Walkthrough and flythrough – Move along a predetermined route through a project to really get a feel for how the space flows. Great showcase in early stages, or to help with selling the property.

Virtual Reality and 360 Degree Tours – Look around, jump to a new spot, interact with the environment and move on. A great way to have your clients or potential customers interact with the project. Either on screen with 360 degree visuals or free-roam around in VR, with headset on and games controller in hand.


Hopefully that answered your question “What is Architectural Visualization?”. If you have any more questions or want to talk to us, no problem, just get in touch. More examples of our work can be found on our portfolio.

Slider – Property Dev

The Slider Image below is one of our 3D CGI planning visuals (the one with the cars) and the other image is a photo of the completed build – Spot the difference by dragging left and right.

Customer Satisfaction

Customer satisfaction is paramount to us here at Mighty Visage Studios, and we will do whatever we can to make sure you, and your clients, are 100 percent happy with any project we work on. We know how important it is to keep your clients happy, and we feel the same.

Whether you are a seasoned pro, or just looking at having your first 3D visualisation realised, we are here to help guide you where necessary, and follow your lead when required.

Get in Touch

For a no obligation quote, or just to discuss details, get in touch.

Don’t hesitate to contact us by phone on 0203 150 1755, drop us an email newprojects@mightyvisage.co.uk, or click the contact tab at the top of the page. We look forward to seeing your next project, and hopefully, working with you in the future.

    3D Architectural Services - The Mighty Team
    3D Architectural Services – The Mighty Team